WEB3.0 major milestone: ADDAO blockchain advertising technology platform is about to be officially launched!
What is Web 3.0 advertising? In one sentence, compared with the current Web 2.0, Web 3.0 advertising is more user-centric, more efficient, transparent and secure intelligent advertising. As we emerge from the Web 2.0 ecosystem, publishers and advertisers alike are increasingly dissatisfied with this opaque and complex status quo. So regaining transparency and trust across the entire value chain—increasing user engagement and monetizing premium publishers—is the true ad industry value creator. Therefore, the ADDAO blockchain advertising technology platform came into being, and has successfully completed three rounds of IDO. According to official news, ADDAO will be officially launched at 9:00 (EST) on February 18, 2022. At that time, users can check more information on the official website https://www.addao.app.
ADDAO is the world’s first NFT-based decentralized advertising platform, created by Google, Facebook, Twitter, ByteDance, four architects working in the field of Advertising Solutions. Each advertisement will be presented in the form of NFT, and the community voting in the form of DAO will complete the advertisement launch. Through the ADDA token, the brand owner and the advertisement audience will be directly connected to form the right confirmation, and finally the direct benefit of both will be realized. ADDAO can not only accurately analyze customer usage habits, but also accurately match promotional advertisements through a large database to promote the efficiency of the blockchain advertising market and digital advertising.
Advertising pain points still exist in the Web2.0 era, ADDAO provides solutions Even in 2022, the advertising industry’s problems remain unsolved. The form of advertising seems to be evolving, becoming more fancy and dazzling, but the substance is just an illusion brought about by the progress of the carrier. The discomfort of users, the sense of helplessness of merchants, the high cost and low efficiency of advertising platforms and other urgent advertising industry problems have never been solved. In addition to the violation of user security by the leakage of private privacy, even the merchants have never profited in this struggle. Advertising platforms and traffic masters use methods such as virtual clicks and swiping to irrigate a lot of water. It has long been the norm in the industry to obtain high advertising fees, and with the current ecology of the advertising industry, it is difficult to prevent. It is reported that the business losses caused by digital advertising fraud in the United States alone exceed 8 billion US dollars each year.
In the era of Web 2.0, the entire online digital advertising ecosystem has many drawbacks. Under the data silos created by the increasingly oligopolistic market, several large companies monopolize user data, and all parties have to follow the unequal treaty of centralized monopoly of large companies. As Facebook and Google control a growing share of the ad market, by 2021 the two companies will eat up more than two-thirds of overseas digital ad share. A large number of chaotic and underutilized data make merchants have to endure low push efficiency; too many intermediate links lead to commercial irrigation and waste of funds. As a new generation of blockchain big data application platform, ADDAO, based on the summary of previous years of experience in the industry, innovates and devotes itself to solving the ecological ills of the industry in one fell swoop. As a demonstration project for the implementation of blockchain industry entities, ADDAO leads blockchain + advertising Commercial landing.
How ADDAO is reshaping the advertising industry From a branding perspective, the ADDAO platform allows users to directly upload their ad campaigns to interact with publishers’ videos. ADDAO’s protocol-layer technology can eliminate ad fraud in real-time in a privacy-compliant manner. All data surrounding ad serving is fully transparent and immutable, and is stored in a public block, meaning all parties can instantly verify that the ad viewing is compliant. From an advertiser’s point of view, ADDAO eliminates the issue of whether an ad has been delivered and the effectiveness of the delivery, while speeding up the delivery process between advertisers and advertisers. Instead of getting paid after a specific time, publishers can get paid for verified views between runs. From the user’s point of view, in the case of privacy encryption, advertising audiences can choose brand channels according to their preferences, and convert their advertising subscription behavior into economic value, instead of empty-handed! All of this returns the initiative to users, but through the paid incentives for users, a more direct friendly and equal relationship between brands and users is formed, as well as a healthier economic cycle.
Actively embrace commercial implementation, become the leader of the blockchain + model, empower traditional industries, and lead industrial upgrading. This is something ADDAO is already doing and has accomplished, and it will certainly live up to expectations. ADDAO enables the advertising industry service network to provide the industry with transparent, efficient and stable communication services. Adhere to improving the convenience for users to participate in blockchain advertising applications, build a large-flow application landing application ecosystem, and affect the traffic circles of multiple industries and communities, so that more people can enjoy the dividends of high-flow application development.